Political Marketing

Political merchandise is in effect(p) for democracy. To what extend do you throw overboard with this statement? Politics needs advertising and marketing to knell its ideas and affect peoples decisions and behaviors like advert of consumer products . The advertisements which is practice by politicians and parties ar semi semipolitical marketing. Some of aims which politicians and parties hope to consecrate with the help of political marketing ar arse aboutting pair from society , forming public opinion and getting vote. Although people are not aware of the impact of political marketing , in reality it affects democracy seriously. There are three major(ip) fountain to explain why political marketing is not good for democracy. The first reason is that there is an economic unlikeness among parties . Through this , opportunity they have is not equal as well. The early(a) reason is that parties give not importance for documented political marketing a nd they make spinning to affect electors. The final reason is depoliticization. Economic inequality among political parties determines the effects of political advertising. Money is the main and determinative factor for political marketing because money gives a chance to make good advertisements and smother much than people. As a comparison between 2 different political parties , the rich party have more facilities and opportunities than the other parties. By using mass media, parties can torture up more people than by using other shipway of affecting people. Political marketing texts may hence sustain in their own right as self-reliant historical events with political consequences of their own , such as the Daisy advertisement of 1964 (O Shaughnessy, 1990). In 1964 candidate of president Lyndon Johnson made an advertisement that targeted instantly his adversary Barry Goldwater who supports war. Johnson turned this to his advantaged a nd he won the election by victorious 42 mil! lion votes. Through these benefits of media , parties affects peoples...If you want to get a full essay, order it on our website: OrderEssay.net

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