Italian Food

Title: ------------------------------------------------- Commodified Identities: The Myth of Italian Food in the merge States. Authors: Girardelli, Davide Source: Journal of Communication Inquiry; Oct2004, Vol. 28 route out 4, p307-324, 18p Document Type: Article Subject price: *ETHNIC nourishment industry *INTERPERSONAL relations *LIFESTYLES *FAMILIES *ETHNOLOGY -- Italy geographical Terms: UNITED States ITALY Author-Supplied Keywords: Barthess surmisal of myth Barthess theory of signs commodity-sign consumer purification identity construction Italian victuals Italian identity Italian restaurants postmodernism semiotics stereotypes visual communication NAICS/ persistence Codes: 311422 oddity Canning Abstract: This study approaches the phenomenon of ethnic food -- in particular, Italian food -- from a semiotic perspective, keeping in chief the notion of food as communication. The restaurant kitchen range Fazolis is mathematical functi ond to exemplify some of the communicative strategies employed to encourage the standoff of a company and its products with Italy. These communicative strategies serve the last-ditch finish of commodifying the Italian ethnic identity and promoting its symbolic consumption.

by dint of a semiotic analysis, the article identifies a core theme of septet themes that constitute the basic structure of the myth of Italian food in the United States. The analysis highlights an unobtrusive use of stereotypes, a mass phenomenon of identity construction, and the depletion of a cultural capital. At the homogeneous time, it is recognized that the myth has some positive aspects-namely, the celebra tion of personalized relations (romance and! family) and the enjoyment of a more communicatory and slow-paced lifestyle. [ABSTRACT FROM AUTHOR]   copyright of Journal of Communication Inquiry is the property of sharp-witted Publications Inc. and its content may not be copied or emailed to manifold sites or stick on to a listserv without the copyright holders express scripted permission. However, users...If you want to remove a full essay, order it on our website: OrderEssay.net

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