Comparison of the buyer decision proccess of two recent mobile home purchas

The Buyer Decision Process: What It Is All About The buyer last touch is the steps the consumer takes before and after do a purchase. There are five stages to this process, realization that thither is a need, a search for information, evaluation of alternatives, the ratiocination to purchase, and position purchase behavior (Armstrong & Kotler, 2007). In the following paragraphs I work taken two subjects who have recently purchased use unsettled homes. I bequeath discuss the buyer decision process they went through in making their decision. I will comparison and contrast each aspect of the process, and discuss near of the personalized characteristics that went into the final decision. I will also discuss how their demographics affected their decision. The Subjects Subject #1 is a disabled 41 year previous(a) female, currently reenforcement with a boyfriend in capital of Delaware Pennsylvania. Her income level lies within the $10,000 to $20,000 range. She h as recently bought a remodeled 1972 monarch officious home in the Dover area to delay in. She was living in a basement apartment when her landlord opinionated to share the home, and gave her a thirty day notice to chuck up the sponge forcing her to take note alternate housing.

She was actually looking for other apartment to set off into, but faced with a recent bankruptcy was uneffective to acquire one because of reference work checks. So she started looking at cheap used clouts crafty her father would either co-sign for a loan or lend her the money. Not absentminded to count her boyfriends income in caseful they would break up, she wanted to be able to afford the jabbin g on her own so she did gave herself a limit! of $20,000. She obstinate the best way to knock a cheap trailer was to avoid the cost of realtors. So she drove around fluid home... If you want to get a full essay, order it on our website: OrderEssay.net

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