International Marketing

|[pic] | curriculum Design Guide | | |School of Business | | |MKT/450 (3 credits) expressing 6 | | |International Marketing | Copyright © 2009, 2008, 2006, 2005, 2004, 2001 by University of Phoenix. all rights reserved. Course Description This course pr ovides the conceptual framework for merchandise across national borders, as well as market inwardly different foreign environments.

Students study how international trade programs atomic number 18 developed, as well as the various factors that affect decision-making in an international setting. Policies Faculty and students/learners leave be held responsible for reason and adhering to all policies contained within the followers two documents: University policies: You must be logged into the student website to view this document. instructor policies: This document is posted in the Course Materials forum. University policies are subdue to change. Be sure to enjo in the policies at the beginning of distrib! utively class. Policies may be roughly different depending on the humor in which you attend class. If you fork out recently changed modalities, read the policies governing your current class modality. Course Materials Cateora, P. R., & Graham, J. L. (2007). International merchandising (13th ed.). New York, NY: McGraw-Hill. Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). top(prenominal) Saddle River, NJ: learner Hall. Kotabe, M., & Helsen, K. (2007). Global marketing instruction (4th ed.). Hoboken, NJ: John Wiley & Sons....If you take to get a estimable essay, order it on our website: OrderEssay.net

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