Culture diversity and International Business Management

Geert Hofstede gathered data from 53 different national tillages. The rent revealed that the 53 countries differed along four cultural dimensions; military conclave distance, individualism - collectivism, maleness - femininity, and doubtfulness rescindance. (R. N. Sanyal, 2001) Power Distance reflects the point to which a culture commits how institutional and organizational agency should be distributed and how the decisions of the power holders should be viewed In other words, people in postgraduate power distance cultures are much to a greater extent well-off with a larger status differential than mild power distance cultures. Individualism-Collectivism describes the degree to which a culture relies on and has allegiance to the self or the group. Masculinity- indicates the degree to which a culture value such behaviors as assertiveness, achievement, acquisition of wealth or warmth for others, social supports and the quality of life. This dimension tends to draw wi ld lit crit for its name alone. It basically refers expected gender roles in a culture. According to Hofstede, people in high masculinity believe in achievement and ambition, in ostentatious manliness, with received specialised behaviors and products associated with male behavior. The cultures that scored towards what Hofstede referred to as masculine tend to arouse very distinct expectations of male and female roles in society.

pitiable masculinity cultures believe less in external achievements and/or manliness, and much in quality of life such as serving others and sympathy for the unfortunate. Feminine cultures also prefer comparability mingled with male and female and less pr escriptive role behaviors associated with e! ach(prenominal) gender. The more feminine cultures have a greater equivocalness in what is expected of each gender. Uncertainty Avoidance refers to the termination to which a culture feels threatened by ambiguous, uncertain situations and tries to avoid them by establishing more structure. The high positive scores on the uncertainty avoidance index indicate low permissiveness for... If you wishing to get a full essay, order it on our website: OrderEssay.net

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