Fashion Channel

Reinventing The Fashion Channel Tri Hartono, Yashas Joshi, Brian Finley 1. If you were Dana Wheeler, how would you interpret the consumer and market selective information (Exhibits 1, 2, and 3). Does this data fight for a particular targeting scenario? From Exhibit 1, It looks like two the other(a) channels harbour much, much high aver eon viewerships (of course, we’re comparing TFC’s all-day average to CNN’s and Lifetime’s averages during evening slots only, so any inference from these figures might be misleading) and easier advertising for their path programme, as they can advertise their shape programs to the public at large during their ordinary schedule. Lifetime is valid at pulling in the 18-34 demographic, but then, this programming is on only for 10 hours a week. TFC could still win all over this group. CNN is pulling in older audiences than our target, which is also exhaustively. They also affirm done well with male viewers, whic h may indicate a need for TFC to cede this group focus more on women. Exhibit 3: Many of the Fashionistas are young (half existence between 18 and 34), thus commanding a higher(prenominal) CPM, and also meaning that TFC could hold onto them for a longer period. pull in brand loyalty with them now could pay off for decades.

30% of them are also making six-figure or greater incomes, which is for accredited helpful. 61% of them being female also means that programming could be more heavily targeted at females, which may be believe it easier to hone in on and capture the segment. If they rag amongst themselves or so fashion a lot as well (they “ split fashion expertise to sh are”), they could potentially be good ! at spreading brand consciousness by tidings of mouth. They only make up 15% of households, though. Planners and Shoppers, by contrast, make up 35% of households, are less(prenominal) evoke in fashion, and only 25% of them number in the 18-34 age group. They’re bigger, but less profitable per head and intimately less interested....If you want to get a full essay, allege it on our website: OrderEssay.net

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